7 Small Business Marketing Tips

As a small business, there aren’t always resources available for a marketing department or to hire a marketing agency. However, this doesn’t mean that you can’t have a marketing strategy and a successful one at that. When it comes to small business marketing, you might just need to think a little differently than the big players and seek out free but very useful ways to market your business.

Know your audience

Your audience is your potential customer base and it’s important that you cater for them and talk to them directly. Focus on those who matter, the people who do buy from you already and those who show an interest. Show that you appreciate them and direct your marketing to them. This is the best way to begin building a relationship with your customers. You get to know them, they get to know you, and you can trust each other and build loyalty. This is key to the next tip.

Use customer reviews

Today, people actively seek out customer reviews before they buy a product or use a service and according to Review 42, 88% of customers trust online reviews. Reviews for SMBs are just as effective, however, they may not be as easy to get as a product review. Make it easy for people to review business and perhaps offer them an incentive.

Make sure your website is up to scratch

Your website is your shop window. But it can be so much more than just a window because people can pop in and find the information they need without having to ask anything. Make sure your website has this information readily available, including FAQs, a page about the company, some information about the team and anything else relevant to your business and what you do.

Show your expertise with blogging

Blogging is not only a great way to get more people to your website and improve your SEO rankings but it is also an excellent way to show your customers and visitors that you know what you’re talking about. Use a blog page to demonstrate your knowledge and expertise. Give advice or tell stories about issues relevant to your business and to your customers. This can also be your main content for a newsletter which is an excellent marketing tool for reaching your customers and making them aware of news and deals.

Use social media

Social media is there to be used, so use it. Blogs can feed into a social media plan and provide great content. You can also let followers know of any deals or offers you have, share relevant news stories to your industry and have some fun on there with memes, jokes and competitions.

Video is essential

According to research from Biteable, videos now account for more than 82% of consumer internet traffic. Video sites such as YouTube and TikTok are among the most popular social networks in the world. Make short videos of behind the scenes of your company, a ‘meet the team’ Q&A with your workers, offer tutorials or product demos. Your videos can be made easily on a smartphone but could have a huge impact on your marketing efforts.

Shout about it

When you’re a small business you have to shout louder to get noticed. Use social media, your website and the press to get attention. Offer yourself to journalists to discuss topics relevant to your industry, engage with people and businesses on social media, speak at events and write blogs for other websites.


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