Holiday Hypermarket

Content strategy and creation

Implementing a content hub campaign for a travel retailer


To increase the website performance and SEO visibility of TUI Group travel retailer Holiday Hypermarket following a difficult migration which saw a negative impact on organic revenue and sales.

What did we do?

  • updated 6,000+ page titles and meta descriptions
  • added 4,800 internal links
  • resolved 135 technical errors and 80 broken links
  • produced 335 content hub pages optimised for people and search
  • wrote 270 content hub articles
  • wrote 170 blog posts
  • created 40 outreach articles

What did we do?

  • audit and overhaul the site
  • increase website traffic
  • increase revenue from organic search
  • increase SEO visibility