Implementing a content hub campaign for a travel retailer
Objective
To increase the website performance and SEO visibility of TUI Group travel retailer Holiday Hypermarket following a difficult migration which saw a negative impact on organic revenue and sales.
What did we do?
updated 6,000+ page titles and meta descriptions
added 4,800 internal links
resolved 135 technical errors and 80 broken links
produced 335 content hub pages optimised for people and search
wrote 270 content hub articles
wrote 170 blog posts
created 40 outreach articles
What did we do?
audit and overhaul the site
increase website traffic
increase revenue from organic search
increase SEO visibility
year-on-year organic traffic increase of 59%
a 36,232 point rise in SEO visibility (from SearchMetrics) – a 180% increase
