LateDeals.co.uk

Travelling with children on a plane

Objective

To generate national coverage for holiday deals website Latedeals.co.uk, as well as increase awareness and links for improved SEO.

What did we do?

We brainstormed a number of ideas before deciding to carry out a survey of families who travel on holiday with their children. Our survey of Latedeals.co.uk customers revealed that 70% of them believe that planes should have child-free zones. This was then seeded with national titles, and online with news and travel sites.
  • The survey was picked up in publications across the globe, including The Guardian, Daily Mail and The Independent newspapers in the UK. The survey also gained coverage in Australian Travel Weekly, BT.com and several high-DA websites.
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