Travelling with children on a plane


To generate national coverage for holiday deals website, as well as increase awareness and links for improved SEO.

What did we do?

We brainstormed a number of ideas before deciding to carry out a survey of families who travel on holiday with their children. Our survey of customers revealed that 70% of them believe that planes should have child-free zones. This was then seeded with national titles, and online with news and travel sites.